Most development shops hand you a login screen and wish you luck. Launch is the stage where the product meets real people, the pricing gets tested and the analytics start telling you something you can act on.
Run in parallel with the last engineering sprints so that go-live day is an event rather than a slow leak of traffic to an unfinished funnel.
The page that has to explain in ten seconds what the product does and why it is worth paying for. Built to convert, not to win design awards.
The gap between sign-up and first value is where most SaaS products lose the user permanently. This workstream is about closing it.
The commercial model built into the product properly, rather than bolted on when the first customer asks for an invoice.
Deciding what you need to know before you have the data, so month two is a decision rather than a guess.
Optional, and the part most worth buying if this is your first product. Akontec's digital marketing team runs acquisition; the build team stays close enough to change the product when the data says to.
Get real usage data, watch where people stop, fix the obvious friction, and resist drawing conclusions from twelve users.
Small paid tests, search foundation, outbound or partnerships depending on the product. Measure cost per activated user, not per signup.
Phase two priorities drawn from behaviour and support tickets rather than the original roadmap, and priced from the spec.
We can build the product well, put it in front of the right people and measure what happens. We cannot make a market want something it does not want. If the first ninety days say the idea is not working, we will tell you that plainly and help you decide whether to change the product, change the audience, or stop — which is a cheaper answer than another build phase.
A scoping call costs nothing and takes forty-five minutes. If the product does not need building yet, or needs building by someone else, we would rather say so in that call than three months into a contract.